Coach Prime

You Gotta Believe

Deion Sanders' legacy extends far beyond the football field and the baseball diamond. He’s known, not only for his remarkable athletic achievements, but also for his enduring commitment to social responsibility in the community. Coach Prime is a challenger at heart and always strives for excellence, making him an ideal partner for us.

We resonate with his commitment as a passionate advocate for daring to do things differently, uplifting surrounding communities, making bold statements, and keeping things fresh. We recognize our responsibility as a positive influence for innovation and empowering our communities through Boost devices and the Boost Mobile Network. Because everyone deserves access to the world through connectivity.

This is why we’re partnering with Deion Sanders. Together we can make a difference for communities all across the country.